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BLUE LAKE

THE ALTERNATIVE INCOME PLATFORM FOR REAL ESTATE

BlueLake is the alternative income partner for real estate owners. Using cutting edge methods in artificial intelligence, BlueLake connects users showing purchasing intent with goods and services they need, creating a new independent NOI stream for owners at institutional scale.

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Site Level Referral Programs

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Add a floors worth of NOI to your building in

15 minutes

By accessing referrals already taking place at your sites

Inquiring not signing

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Reselling old furniture

Moving in and not qualifying

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All our originator partners receive a 20% rebate on all revenue generated from the various data monetization verticals. This currently is retail brokerage and will eventually grow to include home purchases and financial services such as renters' insurance and deposit lending.

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Based on data from current partners we have observed that for a standard 2k unit class A owner, only 9% of leads are engaged for showing, and 2% go to lease, with rest of them ending up classified as dead. We believe we can service the remainder of the 91% un-engaged leads to generate positive free cash flow (FCF) for you.

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Provided said lead flow and internal staffing can be maintained, we expect to rebate $4k on a monthly basis post-ramp. ). To generate similar FCF would require above 60 additional 1 beds at the prevailing rent ($1400/per 1 bd)

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Unsuccesful renter increase

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Non Renewals

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Financial Services

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Even amongst best in class buildings 90% of leads do not close
Though the default may be to blame leasing teams this is often out of their hands

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BLUE LAKE

Thanks to our cost leadership using automation + AI assisted call centers we’re able to drastically reduce the cost of resuscitating and scrubbing dead leads that did not sign at your building for the benefit of other B2C partners

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We have indirect integration with Yardi, and open API access to Propertyware, Knock, and Entrata. It takes us one day to integrate our systems and get going.

We amend your privacy policy to be fully complaint with FTC guidelines

In other relationships, we have included the following language within the partners Privacy Notice: Business Partners. We may share your information with our business partners as a normal part of conducting our business and to provide you with a service you request or based on your interests and/or preferences, such as to provide you with additional property rental options and moving related services based on your activity.

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